All Ale The Big V was a party to an interesting moment today. For a few days now we have been pondering that most iconic of Victorian beers, Foster’s. The rest of the world may see it as our national drink but it has almost no profile in its country of origin. All Ale The Big V knows of no one who drinks it and can’t remember the last time we saw it on tap. As a matter of fact we can’t even remember what it tastes like.
Being the dedicated lot that we are All Ale The Big V decided to rectify this today and pulled in to the first Liquorland store that we passed. A quick scan of the fridge revealed just a solitary longneck of the beer that, according to the Foster’s Group, typifies “Australianness”. The only Australianness it typified in that fridge was a Pommy backpacker lost in the Blue Mountains: cold and lonely. $5 seemed little to pay for piece of history.
The eyes of the girl behind the counter lit up as we walked up to pay.
“Look we’ve finally sold it,” she yelled to a co-worker.
This did make All Ale The Big V question just how long it may have been in the fridge so we checked the use-by-date. 04 May 2010. Still plenty of time to go there, which is a good thing as that, coincidentally, will be this blogger’s 40th birthday. We don’t want that coming around to soon.
Upon questioning, the very helpful Liquorland staff told us that Foster’s had been discontinued at their store due to poor sales and we had purchased the final bottle. No more cans, stubbies or longnecks to be had. They weren’t sure if other Liquorland stores would continue to stock it.
Even Foster’s Group seem to have given up on the beer in Australia. In a recent release of sales results reported in the Herald Sun, 12 separate brands are listed but the flagship brew is not one of them. The beer’s website, an embarrassing spectacle, is based in the US. Check out the videos if you dare.
So now that final bottle sits on our desk and we’re wondering whether we should save it for posterity? Perhaps save it to show our children? How will they ever be able to understand Bazza McKenzie if they don’t know what a Foster’s is?
Maybe we’ll just save it for the 4th of May next year.
40! Somebody get us a beer will ya?
And as Bazza would say “Get one up ya!”